It’s official. Dentsu Media is Maruti’s media AOR

17 Apr,2017

By A Correspondent


It’s been two months since this has been known, but now it’s official. That Dentsu Media has been awarded the media planning and buying for the entire portfolio of brands for Maruti Suzuki India (MSIL).  The mandate has started this month (April) and was finalised following a multi-agency pitch earlier this year.


Dentsu Media will handle all media duties for Maruti Suzuki Corporate, Existing Channel and Nexa brands. A  team comprising existing Dentsu Media members and handpicked experienced talent has been put together to handle this massive mandate. The scope of this mandate is a holistic integrated media and platform agnostic communications approach.


Dentsu Impact and Isobar, the other arms of the Dentsu Aegis Network already handle parts of the creative, digital and CRM business.


Sanjeev Handa

Speaking on the development, Sanjeev Handa, Vice President, Marketing Maruti Suzuki India, said: “Our partnership with Dentsu Aegis Network is a strategic one. We wanted to have an integrated and synergistic approach for our business to improve productivity and overall effectiveness.  And with alignment of media services to Dentsu Aegis Network, we are looking forward to improving our overall marketing efficiencies”.



Divya Karani

On the win, Divya Karani, CEO, Dentsu Media, said: “We are delighted and honoured to be chosen as the preferred media partners for MSIL, a clear market leader in the category and one of the most exciting and innovative marketers in the country.  We have put together a very experienced and balanced team of media, advertising and marketing professionals who will leverage our global capabilities, tools and resources to help MSIL further enhance its market leadership.”


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