Intex gets Gujarat Lions cricketers to endorse Aqua Lions 4G

21 Apr,2017

By A Correspondent


Intex Technologies, that recently launched its Gujarat Lions-themed phone – Aqua Lions 4G, has come out with an ad campaign for the 4G handset. The ad conceptualised by Publicis India, is a branding exercise that the technology player has undertaken as a part of its ownership of the Gujarat Lions IPL team in the league’s 10th season.


Speaking about the campaign, Keshav Bansal, Director, Intex Technologies (India) Ltd. and Owner, Gujarat Lions, said: “Intex has always striven to change people’s lives through affordable and quality products. Moreover, cricket clearly resonates with Indian audiences and cricket players enjoy massive fan followings. Being an Indian brand and with the IPL fever catching on, we found this a perfect time to launch the campaign with our team’s star players, so as to reach out to our audiences. The commercial is aimed at communicating the key features of the phone, especially 4G, along with highlighting its affordability.”



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