Indigo Consulting wins digital duties for Danone India

03 Apr,2017

By A Correspondent


The Leo (Burnett) Group’s Indigo Consulting has bagged the digital mandate of French food giant Danone in India. The account was won post a multi-agency pitch, and will be handled out of the agency’s Mumbai office.


Speaking about bringing Indigo Consulting on board, Himanshu Bakshi, Marketing Director, Danone India said: “Given our aspirations for our brands, we saw an ideal fit with what Indigo brought to the table. We needed disruption in terms of leveraging powerful consumer insights into seamless digital execution, and hence we invited a multi agency pitch. Their approach to integration with the overall creative campaign is simple and compelling, and we believe our brands will benefit immensely in the near future with this association.”


Commenting on the account win, Rajesh Ghatge, CEO Indigo Consulting, said: “We are excited at the prospect of partnering Danone to comprehensively leverage digital to engage with their consumers across brands. We spot a huge opportunity for Danone to build communities and drive conversations around their brand promise. We hope to deliver value on back of our ability to mine data and and create highly engaging content, while driving Danone’s brand and business agenda on digital.”


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