Idea Cellular extends partnership with Kings XI Punjab for the second year

06 Apr,2017



Entering the ninth year of continued brand engagement during IPL, Idea Cellular has partnered with Kings XI Punjab. The company kickstarted the second year of the team sponsorship with the Kings XI Punjab team at its home ground in Indore. VirenderSehwag, EionMorgon and Martin Guptill along with Sashi Shankar, Chief Marketing Officer, Idea Cellular unveiled the official jersey of the team.Idea Cellular is associated as the Principal sponsor with Kings XI Punjab for this season.


Speaking about the association, Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Brand Idea has always been committed towards promoting sports and sporting events in the country. Continuing with this legacy, this year too, brand Idea is happy to be associated with the promising Punjab Kings XI team. Our association with the Team will result in Idea customers get a host of benefits, and opportunities to engage with their cricketing heroes. Over 3 Crore Idea subscribers in Punjab and MP will directly benefit from this association and the nearly 20 Crore subscribers nationally will get to be part of the T-20 action.”

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