Himalaya’s new film advises girls on how to tackle hair-fall woes

26 Apr,2017

By A Correspondent


The Himalaya Drug Company has launched a new TVC for their Anti-Hair fall shampoo that promises to be an ideal solution for hair fall.


“Shampoos have one of the highest penetration levels with 93 per cent (U+R) across product categories in India, therefore, for brands it is imperative to have a strong differentiation. This category is also a highly cluttered category which drives brands to keep innovating to stay ahead of the curve. Over the years, Himalaya has successfully gained the trust of consumers by providing them natural, effective and long lasting offerings. Increased pollution and high stress levels have contributed to a rise in conditions like hair fall.  Our product is formulated with the power of herbs that offer a mild yet effective solution to hair fall,” said Ramarao Dhamija, General Manager- Marketing, Consumer Products Division, The Himalaya Drug Company.


Added Sarfraz Rumane, Marketing Manager, Hair Care & Premium Skin Care, The Himalaya Drug Company: “At Himalaya, we are committed to bringing the best of nature through our products. Our Anti Hair Fall shampoo is enriched with the right herbal ingredients that address hair fall by nourishing and strengthening hair. Through the TVC, we want to reach out to girls who are looking for a solution to their hair troubles and provide them with naturally good looking hair.”


Said C Ravikumar, Senior Creative Director, Soho Square: “Today, hair fall has become a common phenomenon. The protagonist of our story is no different. Just that, she didn’t want to give up on hair fall, like any other girl, she also tried different things to overcome this issue – be it browsing through the internet, trying different home remedies, parlour treatments etc. But then she realizes that the real solution lies in Himalaya Anti-Hair Fall Shampoo. This campaign is addressing girls who are going through these issues in the most relatable and believable manner.”


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