Happy Finish completes 5 years in India

19 Apr,2017

By A Correspondent

 

Creative production house Happy Finish has completed five years in India. Headquartered in London, the agency branched out to Mumbai with a studio of eight people, mainly with an intention to provide support to international clientele of Happy Finish. Today, the team has grown into a business of 30 artists in interactive mediums of media serving colients.

 

Happy Finish India started as an outsourcing agency with 95 per cent of its clientele coming in from the global markets. The business was majorly execution-oriented and handled by a team of producers and artists trained in UK. Later, the focus was to localize talent and align expectations to special needs of the unique Indian market. Subsequently, the man force which was entirely locally-sourced accounted for the biggest milestone for Happy Finish India in terms of business and scale of operations, thus reducing its dependence on off-shore creative mandates.

 

Remarking at the announcement, Ashish Limaye, CEO APAC, Happy Finish said, “Market for creative duties have exponentially multiplied. And brands constantly seek newer ways to engage their audience. In India, marketers are gradually learning of interactive media and the increasing impact of creative post production. Technology has enabled a forward-push in thinking as well as computing power. Creating digital assets such as CGI and image retouching for brands has become far more important today than earlier. Nowadays, even short form content utilizes 360° formats for brand engagement.”

 

Founder and Global CEO, Stuart Waplington commented further on the successful milestone, saying, “When home-grown talent grows out of sheer dedication, it amazes me how it becomes one with its environment. Happy Finish India has become that very fabric of the environment. The entire man force in India is locally employed and we are seeing a certain rise in preference for our innovative uses of technology.”

 

Happy Finish India has worked with clients like Hindustan Unilever, Tata Motors, Renault, Maruti Suzuki NEXA, Nissan, Nike, Vogue India, Smirnoff, Nokia, Ferrari, Bulgari, Jaguar Land Rover, Mother Dairy, ITC, Bisleri, Baskin Robbins, and L’Oreal to name a few.

 

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