Happn appoints Bertrand Humblot as VP – Advertising

26 Apr,2017

By A Correspondent

 

Bertrand Humblot

happn, a dating app that enables users to discover the people they’ve crossed paths with in real life, has named Bertrand Humblot Vice President of Advertising. In this role, he will be responsible for the app’s global strategy and development of advertising revenue.

 

Bertrand joins happn with a strong background in media, advertising and marketing, and will guide the expansion of the app’s international footprint – continuing its momentum after the recent launch in India. He will also oversee overall marketing for the brand, as its unique “crossed paths” positioning is continuing to attract millions of new users every month.

 

Moreover, Bertrand will lead a dedicated team aimed at diversifying happn’s revenue streams. Joining him in the new advertising division, David Sims will be in charge of furthering the growth of the business in India.

 

After having tested a special ad model in 2016 with Nescafé and Sephora, happn then soft launched an AdServer in January 2017 to introduce both native and programmatic display formats, which have attracted advertisers such as Ikea, Coca-Cola and BMW.

 

Bertrand previously held roles as Sales Director at Rocket fuel France; SVP Sales and Marketing at Trace TV; VP Sales and Marketing at GONG TV Int’l; Director at TF1 Hors Media; Sales Director at TF1 Publicité; and Sales Director at Metro Publications.

 

 

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