By A Correspondent

GolinOpinion, the PR firm of the MullenLoweLintas Group, has won the PR mandate for Magicbricks. The agency was appointed after a multi-agency pitch and was granted the mandate for its distinctive PR and creative approach.

The role of GolinOpinion will be to build a strategic framework for Magicbricks by establishing the brand’s core values that define it across the country and strengthen the brand’s positioning as a leader in the online real estate space.

Commenting on the appointment, Prasun Kumar, CMO, Magicbricks.com said: “The thinking and strategic framework recommended by Golinopinion team was well appreciated. The innovative ideas and a self-motivated team resonates with our ideology and we are assured that this partnership will bear fruits for us.”

Commenting on the win, Lavang Khare, Executive Vice President, Golin Opinion said: “This is a start of a great association between Magicbricks and GolinOpinion. We have found a partner who believes in our ability to create insight-driven innovative campaigns which influence customer behavior and drive change. We look forward to delivering robust campaigns and as a team will Go All In to achieve path-breaking results that the brand aspires for.”