Godrej Yummiez propels its marketing initiatives through BTL activities

06 Apr,2017

By A Correspondent

 

Godrej Yummiez from the house of Godrej Tyson Foods, a leading player in the processed poultry segment, has commenced its BTL marketing to support its TV and digital marketing campaigns.

 

The first set of tests for this BTL activity was rolled out proactively in Bengaluru by Brand Street India. In order to leverage product experience, Yummiez Chicken Nuggets and Cheese Corn Nuggets were fried on the spot and served piping hot to the consumers at these outlets.Speaking about their association, Surendra Singh, Brand Street India, said: “We are extremely ecstatic about having convinced Godrej Tyson Foods of our expertise, and our concept that will help create value for their best known brand Godrej Yummiez.”

 

Godrej chose BSI for the activation of the campaigns because of its successful streak of marketing campaigns for FMCG brands, notes a communique.

 

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