By A Correspondent

Glucon-D from the Kraft Heinz Company has unveiled its new campaign ‘SirfPaanNahi, Glucon-D walaPaani.’ The campaign communicates Glucon-D superiority in providing instant relief from exhaustion compared to plain water. The ad film created by McCann shows a group of kids playing Kabaddi in the scorching heat. After winning the match, the protagonist of the film, a school kid, returns home after the game and approaches the refrigerator to fetch a bottle of water. The mother stops him saying “Don’t just drink water, add Glucon-D to the water” to get instant energy. The film ends with a refreshing reminder “SirfPaaniNahi, Glucon-D walaPaani” to reinforce the importance of consuming Glucon-D with water to beat exhaustion caused due to harsh summer.

Commenting on the campaign, Vikramjeet Singh, CMO of Kraft Heinz India said: “In summers, heat and high humidity lead to exhaustion. Glucon-Daims to educate the consumers about the benefits of adding Glucon-D to water to quickly restore the lost glucose, minerals and vitamin levels in the body after spending long hours in the sun.”

Added Suraja Kishore, National Planning Head, McCann: “Being the market leader, Glucon-D’s task is to grow the category and we went single-mindedly towards that end to chase ‘only water’ consumption occasions in summers. Through the campaign ‘SirfPaaniNahi, Glucon-D walaPaani’, we wanted to highlight the superiority of Glucon-D in recharging the body and providing instant energy.”