Forget the art of adjusting, notes Serendipity

28 Apr,2017

By A Correspondent


The new Serendipity campaign highlights adjustments that a home buyer in Mumbai has to make. With fabricated addresses such as “Upper – This”, “New – That” and “Annexe – Somewhere Else” to compensate for mini-sized apartments, inferior quality of living, delayed or undelivered promises, we’ve always had to settle for less and learn to adjust. The Forum Group says it’s time to forget this Art of Adjustment.


Said Vidyut Saraf, Deputy Managing Director, Forum Projects: “While the Forum group may be extremely well-known and respected in Eastern India, we wanted to create a clutter-breaking campaign for our first Mumbai property. We have always believed in identifying global market dynamics, choosing strategic locations of the future, and creating iconic assets and Serendipity is one such project.”


Said Bhavesh Kosambia, Senior Creative Director, Grey Group India, who has directed these films: “Very rarely do we get clients who allow you to explore more than just showcasing the product, more so in real estate. The lure of showing glamourous apartments and infinity pools is too hard to resist. These films however are so simplistic in their execution and yet truthfully hard hitting.”


Post a Comment 

Comments are closed.