fbb celebrated Sunday as World Shorts Day

24 Apr,2017

By A Correspondent

 

fbb from Future Group celebrated World Shorts Day April 23 (that’s yesterday). Keeping in mind soaring temperatures and the must-have for this heat – shorts, the brand urged consumers to embrace ‘the casual’ and get cooler this summer through its #DropThePants campaign.

 

The campaign #DropThePants is digital and has popular stand-up comedian Vir Das starring in its promotional video. The video has Vir announcing the day through a hilarious and engaging video that urges men to #DropThePants on #WorldShortsDay.

 

Commented Rajesh Seth, COO at fbb, on the campaign: “World Shorts Day is an initiative by fbb to popularize shorts as a category and also own it. The campaign will also help us connect to our customers in a fun and interesting way”.

 

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