Famous Innovations bags creative duties of Livpure

04 Apr,2017



Livpure Pvt Ltd. has awarded its creative duties to Famous Innovations. The mandate includes complete communication strategy and creative, and will be managed by the agency’s Mumbai office.


Said Raj Kamble, Founder and Chief Creative Officer, Famous Innovations: “We are delighted to be working with Livpure. This is a challenging category with many legacy brands and little differentiation in the communication. With a superior product and Mr Sachin Tendulkar as our brand ambassador, we have many a interventions in the pipeline that will be simple, honest and effective.”


Added Sushil Matey, Director – Marketing, Livpure: “Water is a very sensitive space, one that is deeply seeped in trust. For any other appliance, consumers may experiment or take a leap of faith, but for a water purifier they will always be extremely cautious. Famous’ approach was very refreshing & innovative which we believe will help us break the category clutter and approach our TG, effectively. We met many agencies, but Famous’ way of building brands resonated with us the most.”


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