ET Money uses cricket to drum up campaign buzz

18 Apr,2017

By A Correspondent


With the cricketing season in full swing, ETMoney has released a series of films featuring cricketers like Parthiv Patel, Karun Nair, Manish Pandey, Axar Patel, Vijay Shankar and Sheldon Jackson. The films show lighthearted friendly banter between the players who discuss and discover how easy it is to manage and invest their earnings.


Speaking about the new campaign, Mukesh Kalra, CEO, ETMoney says, “ETMoney’s mission is to simplify money for the new age consumer. The campaign, backed by deep consumer insights from our initial tests around Cricket, does a great job of communicating the simplicity of the app in a very relevant, friendly context.”


Speaking about the new campaign,Pratik Mazumder, Marketing Head, Times Internet says, “India has two true obsessions that cut across all ages and classes – Cricket & Entertainment. Our edutainment campaign conceptualized internally brings together both these obsessions and helps viewers to understand the simplicity and reliability that ETMoney has brought to the Fintech space. We hope this campaign will encourage more Indians to login to the digital financial inclusion that is being actively promoted by the government.”


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