Emami launches campaign #HEOnTheGo

17 Apr,2017

By A Correspondent


Emami, along with WATConsult, has launched a digital campaign, #HEOntheGo for its latest product, He Face Wash.


To create intrigue amongst its target audience, He released a teaser video “The Flying Basin” early this month. The video promoted the idea of the possibility of cleansing one’s face while ‘on the go’. The video showed people booking flying basins through an app to wash their face whenever water was not easily available to them.


Speaking on the launch and the new campaign, Harsh V Agarwal, Director, Emami, said: “We are very excited with the introduction of ‘HE On The Go’ Waterless Face Wash, a first in India, from our male grooming brand ‘HE’.  We are confident that today’s alpha male, who is constantly on the move, will find this innovative face wash extremely convenient and refreshing. The product has all the attributes to become a constant companion to every Indian man.”


Added Rajiv Dingra, Founder and CEO, WATConsult: “For the launch of the first waterless face wash, we decided to use technology like drones in the video as well as a twitter integration for the on ground launch. The response from the consumers has been encouraging and I am sure that they will use the face wash while on the go.”


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