Dr. Oetker unveils new TVC seeking to boost the mayonnaise category

25 Apr,2017

By A Correspondent

 

Dr. Oetker has launched a new TVC under ‘Food Mein Daalo Magic’ campaign for its sub-brand FunFoods. The TVC educates consumers about the versatility of mayonnaise and highlights it in a delectable new avatar to create a creamy sauce for macaroni dish to make it saucier and creamier. Brand Ambassador SonaliBendre will be seen creating a creamy sauce with FunFoods Veg mayonnaise. The ad campaign brings alive the brand’s philosophy of creating joys of western food within the comfort of one’s own home by making food that is fun and tasty making it exciting for the entire family to consume.

 

Speaking about the launch, Oliver Mirza, Managing Director & CEO, Dr. Oetker India, said: “Mayonnaise has been a star performer for us in our bouquet of pleasure food range in the last calendar year. Our first ever ad campaign on Mayonnaise which was launched 16 months ago helped us in achieving over 100% growth in mayonnaise. Through the new TVC, our focus is to educate consumers further on the versatility of mayonnaise. In the new TVC, we will show consumers how to make a creamy white sauce at home. The new TVC will accompany our existing ‘Sandwich TVC’ and will be live on all major channels. We aim to continue our success and grow mayonnaise into a Rs 1000 crore category in India by 2020.”

 

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