DBS Bank extends partnership with Rising Pune Supergiant for IPL 2017

05 Apr,2017

By A Correspondent


DBS Bank Limited (DBS) has announced its partnership with the Indian Premier League cricket team Rising Pune Supergiant for the second consecutive year. Under the arrangement, DBS Bank will be the Associate Sponsor of the Pune-based team which is led by Australian captain Steve Smith and coached by former New Zealand captain Stephen Fleming.


Speaking on the occasion, Sheran Mehra, Group Strategic Marketing & Communications, DBS India said: “Rising Pune Supergiant is a newly revamped team this year and certainly the dark horse of the 10th edition of IPL. As a brand, we see real value in continuing to partner with Rising Pune Supergiant and being present on a platform like IPL helps us to resonate with customers and build affinity through unique and joyful experiences.”


Said Raghu Iyer, CEO, Rising Pune Supergiant, “We are delighted to have DBS Bank on board this year too as an Associate Sponsor. Their support and trust in the franchise is extremely motivating as we hope to be a force in IPL 2017, similar to how DBS Bank has been a disrupting force in India’s digital banking journey.”


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