By A Correspondent

Following a month-long multi-agency pitch, self-funded startup Televisory India has mandated Concept-One to handle its digital mandate.

Shiv Dave

Announcing the mandate, Shiv Dave, founder, Televisory Global said: “As we are a self-funded startup, we wanted to be extra careful about our return on investments and the Concept-One pitch fitted the bill. It is with excitement and anticipation that we welcome Concept-One as our extended team. Concept-One has already started working in our target markets. As a strategy, we are starting with the US, Poland and Brazil and we hope to extend our coverage to other parts of the world in the near term.”

Pradeep Iyengar

Added Pradeep Iyengar, Vice President, Marketing: “There are many features of Televisory’s benchmarking platform which are totally unique and adding value to our target customer’s business. A month ago, we had invited a selection of prominent digital agencies in India, to bring their best thinking to Televisory. The idea was to brainstorm so that we can reach out to our customers in most effective manner. We were open to all ideas! As it turned out, Concept-One suggested the most relevant approach and we decided to take it ahead.”

Abhishek Razdan

Said Abhishek Razdan, CEO, Concept-One: “Televisory’s products are one of a kind catering to the financial and operational needs of key decision makers. We are thrilled to win this mandate and look forward to a long-term and a mutually beneficial relationship. We are all set to launch Televisory’s innovative products in the key markets of US, Poland and Brazil.”