Change of guard at Omnicom Media Group India: Torie Henderson to lead from Singapore as Jasmin Sohrabji takes on global leadership role

13 Apr,2017

By A Correspondent

Jasmin Sohrabji

Omnicom Media Group, the media services division of Omnicom Group Inc, has named Torie Henderson as CEO of Omnicom Media Group South East Asia and India.  Henderson, who moves into the new role from her position as President, Global Account Management, Omnicom Media Group Asia Pacific, replaces Jasmin Sohrabji, who has been appointed to a global leadership role within Omnicom Media Group. Sohrabji had taken charge as CEO of OMG SE Asia and India in May 2013.

Commenting on the appointment, Cheuk Chiang, CEO, Omnicom Media Group, Asia Pacific, said: “Our success as a network is clearly determined by the strength of our people and leadership. In Torie we have a great leader, whose experience in client, talent and market development will assure that we continue the momentum that Jasmin and her team have built in our fastest growing region.” Thanking Sohrabji, Chiang said: “As we welcome Torie in her new role, we are thankful to Jas for her great work and we wish her all the very best as she takes the world stage,” Chiang added.Henderson will be based in Singapore, reporting directly to Chiang.


Torie Henderson

During her 11-year tenure with Omnicom Media Group, Henderson has held a number of leadership roles, including heading OMD International in Hong Kong and serving as the CEO of Omnicom Media Group Singapore.  An advocate for service excellence, innovation and ground-breaking media partnerships, Henderson helped grow the breadth of Omnicom Media Group’s client roster while also expanding the depth of its existing relationships with leading regional and global marketers. A strong believer in the value of training and mentoring as a critical component of organizational effectiveness, she has served as the Chairperson for Campaign Asia Pacific’s MediaWorks programme for four consecutive years.


Defining her priorities in her new role, Henderson said, “Over the past several years, Omnicom Media Group agencies in South East Asia and India have delivered strong and consistent growth, as well as many of the industry’s most award winning campaigns – my priority will be on developing the tools and talent required to accelerate growth, drive innovation and inspire creativity.”

Sohrabji joined Omnicom Media Group in 2007 with the mandate of setting up OMD’s India operations.  With more than two decades in the industry, Sohrabji has collected multiple accolades and distinctions, including recognition as “Agency Innovator 2009” (The Internationalist, UK), “Agency Head of the Year” (Media Magazine, Asia) and “Woman Achiever of the Year- Advertising” (GR8 Magazine, India). In September 2013, she also brought in PHD to India with Jyoti Bansal at the helm.


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