BBDO’s Dads #ShareTheLoad for P&G wins 6 Tangrams Effectiveness shortlists

20 Apr,2017

By A Correspondent


BBDO India’s Dads #ShareTheLoad for Procter & Gamble bagged six shortlists at the Tangrame Effectiveness Awards that are scheduled for late September 2017. Thirteen Indian entries find their way among the 259 that have made it through to the shortlist for Tangrams Effectiveness Awards.


A panel of regional marketers and agency heads has reviewed all submissions to select the best in marketing effectiveness. The following number of entries have been shortlisted in each awards section:


Effectiveness 100

Media Strategy 53

Digital Strategy 70

Data & Analytics 22

e-Commerce 14


“As the quality of work increases year on year, the achievement of the shortlisted entries is all the more impressive and we would like to congratulate the finalists who have clearly demonstrated the effectiveness of their work.” says Andrea Hayes, Festivals Director.


Other than BBDO for P&G, JWT bagged two shortlists for Godrej’s Good Knight, as did Publicis for Ambuja Cements and Mindshare for Hindustan Unilver. Sapient Razorfish has also bagged one shortlist for work done for Sapient Nitro.


The winners will be announced at the Tangrams Awards ceremony held on the first evening of Spikes Asia Festival, Wednesday September 27, 2017. The Tangrams programme will also expand to includea two-day focus on marketing effectiveness at Spikes Asia on September 28 and 29.


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