BBC First makes its debut in India on Zee Cafe

27 Apr,2017

By A Correspondent


BBC Worldwide has announced a deal that will make award-winning and highly rated BBC dramasavailable toZee Café’s viewers throughout India during primetime.


“We are very excited to be working with Zee Café, a leading channel in the English entertainment genre,” said Myleeta Aga, SVP South & South East Asia. “Through this BBC First block, discerning Indian viewers will now have access to top-rated, premium dramas from the BBC.  We are confident that the block will be popular with Zee Café’s viewers.”


The block will launch on Monday, June 26 and will air every week night at 10pm. It will give audiences access to some of the best BBC dramas – unforgettable stories that challenge, immerse and entertain, from a distinctly British perspective.


Said Aparna Bhosle, Business Cluster Head, Premium & FTA GEC Channels, Zee Entertainment Enterprises:“Availability of premium British content has been limited thus far in India .Who better to  partner with other than the BBC to make quality shows from the region available to our viewers?”. “The addition of the BBC First block will strengthen the channel’s proposition of the best of English language television programmes to its fans.”


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