Balaji Telefilms launches OTT platform ALTBalaji

17 Apr,2017

By A Correspondent


Balaji Telefilms announced its arrival in the digital world through the launch of mobile platform The platform will offer 250+ hours of original, exclusive content to its subscribers. The ad-free, subscription-based platform is now commercially available with few of these original shows.


Commenting on the launch, Ekta Kapoor, Joint Managing Director of Balaji Telefilms said: “Indian entertainment audience is evolving and so are we at Balaji, with ALTBalaji we are officially identifying our audience as individuals and not groups/family. We are entering into their most personal space- mobile phones and this empowers them to really watch what they want, at the time and location of their choice and not what single TV family is habituated to. ALTBalaji’s shows will open new world of home grown differentiated entertainment to the viewers with the best stories and artists.”


Added Sameer Nair, Group CEO, Balaji Telefilms: “We are proud to bring ALTBalaji to the Indian viewers, this is an alternate to their regular entertainment options- TV, Bollywood Films and foreign English content. We fit right between these options and with the plummeting digital divide across Indian cities we found a perfect space to showcase our content, digital platform. We tied up with multiple partners to ensure smooth navigation and subscription payment option, creating an unparalleled user experience on the app.”


Said Nachiket Pantvaidya, CEO of ALTBalaji: “The most endearing feature of ALTBalaji is its content, we are launching with the promise to bring fresh and never heard of stories to our viewers. While we are starting with five shows, it will be followed by a new show every 15 days for the bingewatch-lovers.”


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