ASCI introduces a new initiative for its e-learning course

07 Apr,2017

By A Correspondent


In its endeavour to promote self-regulation and to strengthen self-discipline among creators of advertising, the Advertising Standards Council of India has introduced a new initiative inviting participants to create a 60-second video using the theme – An Advertising Brief is incomplete without the ASCI code. The 60 second video would encourage advertising practitioners to create an important message that every advertising brief ought to have objective, proposition, communication, etc. but it is still incomplete if not checked against the ASCI code for self-regulation in advertising. This will help guide the creative expression to be creative yet responsible and get their advertisements “Right the first time”.


Participants can submit their entries by uploading the 60 seconds video, highlighting the ASCI e-Learning programme on YouTube.


Commenting on e-Learning programme and the new initiative, Srinivasan K. Swamy, Chairman, ASCI, said, “We have received an encouraging response to the e-Learning programme so far. This has been helping personnel working with advertisers, creative/media agencies or the media, etc. to pro-actively learn and appreciate the dos and don’ts of advertising. We believe that – Be it an advertiser briefing an agency or an agency briefing their team, it’s time we add the ASCI Code sign off to every advertising brief. This is crucial for longevity of any ad and saves money, time & hard work gone in making the ad, by avoiding major pitfalls that require modifying or withdrawing advertisements. We expect a very enthusiastic response from the advertising community to this initiative which would help them internalize the key message.”


On successful completion, participants are awarded with a certificate.



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