Air Asia India bullish on online bookings via its website and mobile app

03 Apr,2017

By A Correspondent

 

AirAsia India has announced the launch of a comprehensive marketing campaign for existing and new fliers. Titled “One Destination for All Destinations”, it is aimed at increasing awareness about the company’s website and the mobile app, to make it the preferred destination to book flights.

 

Through this campaign, the brand wants to further reinforce its positioning as a digital airline, by providing guests with best deals on its digital platforms

 

The campaign includes three digital films that will be played across Air Asia’s digital platforms as well as multiplexes in India. The films bring to the fore the flavor of India’s diversity by way of food, shopping and music. Said Amar Abrol, MD and CEO, AirAsia India: “One Destination for All Destinations will be our third campaign this year under the umbrella thought of #FlyWithAirAsia; 2017 is proving to be an exciting year for us! All our marketing efforts are directed towards ensuring that guests get the best deals at one destination, airasia.com. We are continuously working towards making AirAsia a truly digital airline and enabling every Indian to fly hassle-free”.

 

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