By A Correspondent

After conducting events as big as the Abbys, Emvies and Effies, The Advertising Club unveiled at Goafest 2017 an all-new annual property called ‘Marquees’ which addresses the needs of marketers who form a large constituency of the Advertising Club.

The Awards intend to recognise brands for excellence in marketing, but also those who have come out successful despite facing numerous adversities iterating the well-known adage “That which does not break you only makes you stronger.”  The debut edition of The Marquees is slated to premiere in August 2017. Network18 has come on board as presenting partner.

Speaking about the newly constituted awards, Raj Nayak, President, The Advertising Club said, “Brands operate in a dynamic and evolving environment where challenges are manifold and mostly unpredictable. It is hence important to recognise and honor creativity and effectiveness of brands that take challenges to their stride and emerge triumphant. The Marquees will play the role of acknowledging and cheering brands and marketing initiatives that have been gamechangers.”

Commenting on the raison d’être of the awards, Partho Dasgupta, Chairman Marquee Awards said: “We believe that brands are a force of change and influence in society. The awards will recognise all the elements of marketing with communication being just one of them. We are sure that the awards will emerge as an ultimate benchmark for excellence in marketing.”

Apart from the regular category awards for sectors such as FMCG, Banking, Auto, Insurance, Telecom & DTH, Consumer Durables & E-commerce. The Marquees will also have “Marquee Special Awards” and will recognise brands who have made a name for themselves differently. Some of the examples of the special awards are: conquering an impregnable fortress, riding on an emerging wave, reinventing for the better, carving out a niche and traversing unchartered waters.