By A Correspondent

WNS (Holdings) Limited, a leading provider of global Business Process Management (BPM) services, announced the launch of WNS Brandttitude, a cloud-based business intelligence analytics platform designed to track brand performance, understand customer behavior and perceptions, and identify buying patterns. This state-of-the art platform provides multi-dimensional insights across complex and disparate data sources.  Brandttitude enables clients to carry out exploratory data analysis, perform predictive modeling and generate self-service analytics, notes a communique.

“For clients to propel their businesses forward, they must be able to translate massive amounts of data into meaningful and useful business intelligence. Consolidating, managing and analyzing available information is an increasingly complex process,” said Keshav Murugesh, WNS’ CEO. “Organisations today need a real-time solution that leverages technology, analytics and deep domain expertise to generate actionable and reliable business insights.