Viacom18 appoints Rahul Chakravarti as Business Head, Colors Bangla & Odia

23 Mar,2017

By A Correspondent

 

Rahul Chakravarti

Viacom18 has announced the appointment of Rahul Chakravartias Business Head of Colors Bangla and Colors Odia. Commenting on the appointment, Ravish Kumar, Senior Executive Vice President – Colors Kannada, Super, Bangla and Odia, Viacom18 whom Chakravarti will report to, said: “Rahul has extensive experience of working in consumer packaged goods and consulting with a proven track record of managing businesses, building brands, leveraging consumer insights and solving business problems. His ability to marry strategy with execution and his understanding of consumer-focused businesses will help us in increasing our footprint both across our viewers and our advertisers. I welcome him into the Viacom18 family and look forward to working with him.

 

Expressing his excitement in taking on the new role, Chakravarti said, “The media industry is unique since its business is modelled primarily on a B2B structure but all constituents caters to the end consumer who votes with his remote. Both Colors Bangla and ColorsOdia are established brand names and I look forward to working with the talented channel teams to propel these regional channels to greater heights.”

 

An IIM Calcutta product, Chakravarti took charge as Business Head of the two channels earlier this week. He has joined Viacom18 from Emami where he worked as Senior Vice President and Business Head. He started his career at JWT and moved to the other side at Coca-Cola. Later PernodRicard, ITC, Accenture and Deloitte before moving to Emami.  He will be responsible for driving ratings, developing innovative content and increasing the reach and share of voice of the channels in the markets. Rahul is passionate about sports and competes regularly in marathons. He also loves reading and is an avid music aficionado.

 

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