UrbanClap unveils new TVC starring Sumeet Vyas & Rasika Dugal

23 Mar,2017

By A Correspondent


UrbanClap has announced the launch of its third TV commercial starring Sumeet Vyas and Rasika Dugal created by CellarDoor. In its ongoing endeavour to increase customer touch base, UrbanClap hopes to strengthen its position among both consumers and competitors as one of the best on-demand service providers in the country.


Commenting on the launch, Abhiraj Bhal, Co–founder, UrbanClap said: “Our target audience consists primarily of working professionals in urban areas who require our services to sort their day-to-day tasks and chores and make life simple. With this in mind, we believed that Sumeet and Rasika were the perfect choice to convey our message- UrbanClap is all about delivering high-quality, reliable services at just the push of a button.”


Elaborating further on the launch, Rishav Rastogi of Cellar Door said: “UrbanClap’s brand team is very clear about their consumers and how their services fit into their lives. With the current TVC, they wanted to highlight the reliability of UrbanClap and the breadth of services available. They wanted to work with known faces who would also be relatable, while our script demanded very good acting. So Rasika and Sumeet fit the roles perfectly. With their experience, they brought more than just the performance to the table and were great sports to work with.”



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