Twitter expands pre-roll ads to Periscope Video

31 Mar,2017

 

 

Twitter has introduced a new route for publishers and creators to monetise their content with pre-roll ads on Periscope video within Twitter.

 

Pre-roll ads on Periscope video enable brands to merge their message with specific broadcasts from creators and publishers. When consumers scroll through their timelines or search for content from a specific publishers or creators, Periscope videos – live and replay – can start with a short ad.

 

Ads on Periscope videos are available to select advertisers through custom Amplify packages, and will roll out more broadly in the coming months.

 

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