Titan’s new ad film celebrates world’s slimmest ceramic watch

20 Mar,2017

By A Correspondent


Unveiling the latest collection under the Edge series, Titan has launched Edge Ceramic, a slim ceramic watch in its new ad film created by Ogilvy & Mather.


An ode to its legacy of Edge-like thinness, the ad film weaves in the Titan symphony with the intricacies of the ceramic material.


Said Sirish Chandrashekar– Marketing Head, Titan watches:”Edge embodies our pioneering spirit in watchmaking. Finesse, sophistication and minimalism are at the core of its DNA. When we were thinking of how best to bring alive the new ceramic proposition, this film idea seemed perfect. The film is a true reflection of the innate qualities of Titan Edge.”


Added Mahesh Gharat, Executive Creative Director, Ogilvy & Mather: “When Titan decided to launch the slimmest ceramic watch, the idea of recreating the Titan symphony on Jaltarang using fine ceramic bowls felt natural. That gave us the opportunity to work with India’s leading classical Jaltarang artist MilindTulankar and bring the idea to life.”


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