Times of India ‘Power of Print’ contest aims to push education of girl child

30 Mar,2017

 

 

The Times of India has announced the first edition of an attempt to bring out the best of print creativity in the country and make it work for a company or brand. In this competition, creative teams across agencies will vie for the top spot and not only win the Power of Print award at the Kyoorius Creative Awards (KCA) in June, but also see their winning campaign released in the pages of the Times of India group publications.

 

Power of Print will be conducted as an open contest to create a print campaign based on a live brief set out by a brand/company. The idea is to get a ‘real’ brief from an advertiser with a real and current business problem that will help use the print medium as the solution for it. This initiative will seek to motivate communication agencies to come up with award-winning campaigns for a real cause / brand.

 

Nestle India has come on board as the partner brand for the first year to promote a noble cause – #EducateTheGirlChild.

 

The entries will be judged by an esteemed jury comprising Prasoon Joshi, Bobby Pawar, KV Sridhar, Raj Kamble, Agnello Dias, ArunIyer, Senthil Kumar, KainazKarmakar, Swati Bhattacharya, Shrijeet Mishra of The Times of India group and Chandrasekhar Radhakrishnan from Nestle.

 

Speaking on this occasion, Suresh Narayanan, Chairman & Managing Director at Nestle India said: “We continue our corporate social initiative of #EducateTheGirlChild with the objective to sensitise and draw attention to the fact that society needs to embrace collective responsibility in ensuring that more girls have the opportunity to pursue education. We are very excited to partner with The Times of India group on this initiative and especially pleased that the entire advertising community is coming together to contribute their unique creativity towards this cause, leveraging the print medium.”

 

Added Raj Jain, CEO at BCCL:“Power of print is a unique initiative by the Times Group to drive creativity and engage the best creative minds in print advertising. Print advertising is one of its kind and appeals to all the five senses. Just like a book is almost always better than the movie based on it, we believe print advertising has so much more to offer. We are glad that Nestle has come on board as the partner for the first year with a very noble cause to ‘Educate the Girl Child’. I think this program will help spur the creative minds and rekindle the romance with the medium.”

 

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