TataCLiQ opts to break stereotypes with #WhateverCLiQsForYou

09 Mar,2017

By A Correspondent


Over the years, International Women’s Day has seen great participation from individuals and organisations who come together and work towards the empowerment of women. Taking a stand against feminine stereotypes, TataCLiQ.com, Tata group’s multi-brand ‘phygital’ e-commerce player, unveiled its Women;s Day Campaign #WhateverCLiQsForYou, earlier this week. As a part of its weeklong celebration, the brand urges women to explore their own choices and encourages them to break free from social norms.


As an integral part of these efforts, TataCLiQ.com launched a video that depicts how the idea of equality and individuality should be encouraged in women. Through their social media channels, the brand invited women to narrate instances when they went against all the odds to do something they were truly passionate about. The contests witnessed active participation from the consumers supporting and furthering the idea of #WhateverCLiQsForYou in terms of their concepts of beauty, attitude, fashion choices and feeling comfortable in their own skin.

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