Tata Tea’s latest Jaago Re film on Women’s Day makes a hard-hitting point

09 Mar,2017

By A Correspondent


Just weeks after the launch of the Tata Tea Jaago Re 2.0 campaign “Alarm Bajne Se Pehle Jaago Re” that urges people to act before unfortunate incidents occur, Tata Tea Jaago Re released another film on International Women’s Day raising a hard-hitting point that if we, the current generation, react only when issues escalate, then the generation that comes after us will bear the brunt of our reactionary behavior.


The thought-provoking video is a montage of questions most young girls have asked their mothers at least once in their lives but never got a clear answer to.


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