Sony BBC Earth to launch on March 6

02 Mar,2017

By A Correspondent


N P Singh, CEO, Sony Pictures Network, India, Paul Dempsey President, Global Markets, BBC Worldwide, Saurabh Yagnik, EVP and Business Head, Sony English Cluster

The Sony BBC Earth channel will go live on March 6, 2017 at 8pm.The premium factual entertainment channel is being launched by MSM Worldwide Factual Media, a joint venture between Sony Pictures Networks India (SPN) and BBC Worldwide.


The channel will bring award-winning, premium factual content from the BBC and will feature acclaimed film-makers and storytellers like Sir David Attenborough, Steve Backshall, Ben Fogle and Gordon Buchanan.  It will be available in both SD and HD in English, Hindi, Tamil and Telugu.


As a run-up to the launch, the channel has created a brand film with its ‘Feel Alive’ Ambassador Kareena Kapoor Khan Said NP Singh, Chief Executive Officer, Sony Pictures Networks India on the launch: “Sony Pictures Networks is known to create compelling and differentiated brands across all genres that it operates in. Nurtured as a JV partnership, Sony BBC Earth, combines the strengths of both partners; including fascinating content, estimable brand equity and superior sales and distribution prowess.This gives Sony BBC Earth a distinct positioning and watchability. I am confident that this channel will be amajor player in its category.”


Added Paul Dempsey, President Global Markets, BBC Worldwide:“Our relationship with Sony has been a long one, built in the first instance on our production business, and one that has since grown across all key areas of BBC Worldwide’s operations.  We partner with them to bring top programmes like Sherlock, Orphan Black and Top Gear on AXN to our fans in India, and now, this joint venture which is a pioneering model for us. By working with a respected local partner of the caliber of Sony Pictures Networks, we look forward to bringing BBC Earth’s world class content to a new audience who we know has a huge appetite for premium factual programming.”


Said Saurabh Yagnik, EVP and Business Head, English Cluster, Sony Pictures Networks India, while expressing his bullishness on the channel: “SPN’s philosophy is to create brands based on deep consumer understanding. We have worked extensively with viewers to sharpen our insights into what they want and have synergised this understanding with our compelling content and storytelling. Our brand positioning of ‘Feel Alive’ captures the emotion of subliminal happiness which viewers experience when they consume our content. This has been brought to life through a clutter-breaking film featuring our ‘Feel Alive’ ambassador, Kareena Kapoor Khan – whose persona embodies positivity, happiness and full of life demeanour that naturally blends with what our channel and its content stands for.”


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