Snapdeal promotes fashion offering in string of new TVCs

16 Mar,2017

By A Correspondent


Taking another step forward in expanding its fashion vertical, Snapdeal has launched five interesting commercials on how fashion has the power to unbox something exquisite in an individual irrespective of the age, gender and lifestyle.


Each of the five commercials focus on a distinct segment and life stage, from working men to a newlywed bride to a bunch of college girls lays emphasis on the transformative power of fashion in a person’s life. The commercials focus on characters who use fashion in pivotal moments of their life to transform and unbox undiscovered sides of themselves.


Each commercial in the seriesre-emphasises Snapdeal’s focus on building its fashion vertical. Talking about the advertisements, KanikaKalra, Vice President-Marketing, Snapdeal and FreeCharge stated: “Fashion as a category is growing exponentially at Snapdeal. We are constantly diversifying our fashion assortment to match the taste and preferences of the dynamic set of fashion consumers. Fashion is uniquely the most personal yet the most public signal when you transition life stages, relationships or mindsets. Taking forward the brand narrative on Unbox Zindagi- these films explore moments where fashion is instrumental to defining a new phase of life.”


Created by McCann WorldGroup, the advertisements will be aired on television and will be cross promoted via Snapdeal’sYoutube channel, social media platforms and website.


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