Reliance Trends and Lowe Lintas Bangalore create campaign for youth

24 Mar,2017

By A Correspondent


Leading apparel retail chain Reliance Trends has launched a nationwide brand campaign to announce its new brand positioning along with the new visual identity. The brand has taken on a youthful, contemporary and a more fashionable imagery. The campaign by Lowe Lintas Bangalore captures the creativity and spontaneity of today’s youngsters.


Commenting on the new campaign, Akhilesh Prasad – CEO Reliance Trends said: “We live in interesting times.Fashion as we know it, has evolved tremendously over the last decade. Reliance Trends has redefined the value fashion segment in the country. Staying in sync with the times, we have unveiled our new brand identity and positioning, making the brand more fashionable and youthful. The launch film will showcase Reliance Trends in a new avatar and firmly establish it as ‘the largest destination for the widest range in value fashion’.  This changeover marks a new phase of growth for us as we consolidate our position as the biggest fashion retailer in the country.”


Highlighting the thought process behind the campaign, Hari Krishnan – President, Lowe Lintas said: “The launch of the new identity for Reliance Trends, was an opportunity to establish that Fashion & Trends go hand in hand. Our creative team along with Zoya Akhtar have created the right balance of high fashion and everyday relevance”


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