Reliance General Insurance invites users to #OpenDoors

17 Mar,2017

By A Correspondent


As part of a novel approach to market Home Insurance, Reliance General Insurance has released a campaign that takes the conversation beyond insurance. By urging people to stop locking themselves from the world and live a more carefree life.


At the heart of the campaign, created by OgilvyOne, is a digital film produced by The Open Iris. The film is a reminder of how, in an increasingly chaotic world, our homes have become our havens of solitude. To the extent that we’ve chosen to lock out the world and become prisoners of our own free will. It however, goes on to highlight the unique village of Shani Shingnapur, where the homes and shops, have no doors. And begs the question, if they can do away with their doors, can’t we at least open ours?


Group Creative Director at OgilvyOne, Burzin Mehta, explained, “Triggering a conversation on insurance is never easy. Which is why we chose to talk about trust. Which once formed the basis of a community’s existence but is becoming increasingly elusive, across society. Our intent is to go beyond the transactional exchange of buying home insurance and connect at an attitudinal level.”


Director Padmakumar N added, “Open Doors could well be a thought for the future of humanity – a movement away from the divisive and parochial direction we’re going in. I’ve always felt advertising could be a beacon and campaigns like this only raise its stature.”


It may be noted that OgilvyOne has only created the campaign so please do not call the agency or us (MxMIndia) if you want to buy a home insurance policy. Call Reliance General Insurance…


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