Ranveer Singh promotes #InLoveWithSwitzerland

14 Mar,2017



Switzerland Tourism has announced its 2017 summer campaign ‘InLoveWithSwitzerland’ with brand ambassador Ranveer Singh. The campaign has been developed and conceptualised by Switzerland Tourism and produced and directed by Navzar Eranee of Walkabout Films.


The ‘InLoveWithSwitzerland’ campaign features Ranveer Singh having a blast in Switzerland as he tries an array of fun activities to get his adrenaline rush on. The TVCs takes viewers through the actor’s summer trip in Switzerland where he tries various sporty adventures like Wakeboarding on Lake Zurich, Tobogganing on Mt. Pilatus and Ski jumping at the Swiss Museum of Transport. The TVC also covers the actor visiting the FIFA World Football Museum in Zurich.


Talking about the campaign, Claudio Zemp, Director, Switzerland Tourism India, said: “Our new campaign is to show people that a holiday in Switzerland can be anything you want it to be. It does not matter which age group you belong to cause in Switzerland there is something for everyone. A holiday in Switzerland is all you need to get back to nature with their fun filled activities and impeccable views.”


Added Ritu Sharma, Deputy Director, Switzerland Tourism India: “Switzerland is a complete package for friends, families, honeymooners, or even solo tripping. With this campaign and with Ranveer on board we would like to showcase the multifaceted holiday experience that is Switzerland.”


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