By A Correspondent

Unleashing the magic of virtual reality, multiplex chain PVR Cinemas in association with HP India has launched what’s being billed as Asia’s first Virtual Reality (VR) Lounge at PVR ECX, Mall of India, Noida. PVR Patrons will now be experiencing a new dimension of entertainment while they wait for their film to begin.

Speaking at the launch, Ajay Bijli, Chairman and Managing Director, PVR Ltd said:  “At PVR, we remain committed to providing an exceptional customer experience to our patrons. Virtual reality is the dawn of the new era that opens up limitless possibilities of pure entertainment.It transcends all boundaries of what is real and what is not and the high end technology by HP provides a complete immersion into the digital world. Being the innovators in the realm of cinema, it is our continuous endeavour to be in sync with world’s latest technologies and VR is the next big thing that we have brought for the Indian audience. We are delighted to partner with HP given their unmatched expertise in the technology domain. We believe that the VR readiness of all their upcoming products is exceptional.VR is the reigning trend in the entertainment industry and we are sure our patrons will have a great time exploring it.”

Ketan Patel, Sr. Director, Personal Systems, HP Inc India said: “Our Omen range is truly VR-ready and it will allow customers at the HP VR Lounge to experience new content through this new medium. Our technology and devices are sure to transport them into a different world. There was no better partner than PVR to explore this one-of-its-kind offering.”