Puma ‘Runs the Streets’ promoting its new offering in India

09 Mar,2017



Sportswear brand Puma has just launched its new ‘Run The Streets’ campaign in India. This campaign speaks to go-getters who follow their instincts and live life at full speed. The ‘Run The Streets’ campaign, while rooted in performance, is also a celebration of street style and street culture. It is about following your instincts and never the crowd, nurturing the limitless ambition and passion in you and running your city streets on your own.


‘Run The Streets’ was launched globally in November 2016 with the announcement of Abel Tesfayea.k.a ‘The Weeknd’ as the face of the campaign and PUMA’s new creative collaborator.  His long list of musical achievements including Grammy wins and Academy Award nominations along with his laidback, streetwise style and swagger made him the right fit to headline this campaign.


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