Publicis.Sapient launches new enterprise business transformation offering

20 Mar,2017

By A Correspondent


Publicis Groupe and Publicis.Sapient unveiled a new set of integrated offerings from SapientRazorfish designed to help clients transform their businesses in the connected world.


The integration of Sapient Razorfish, part of Publicis.Sapient, now culminates with the launch of a new brand identity and six best-­of-­breed offerings, which clients from across all industries will benefit from:Digital Business Strategy & Innovation; Customer Experience; Data & Artificial Intelligence; Marketing Modernization; IT Modernization; and Commerce.


“The market clearly needs a partner that drives real and sustainable business transformation for the connected age through an obsessive focus on the customer,” said Maurice Lévy, Chairman & CEO of Publicis Groupe. “Today’s business leaders are realizing that a bifurcated approach of leaning on agencies to transform experiences and on consulting partners to transform business processes no longer works – it’s too slow, too fractured, organizationally unsustainable and most importantly, the focus on the customer gets lost in the complexity.”


“Our clients want skills and capabilities across the entire spectrum, from customer experience to deep technical implementation and strategy and consulting expertise for transforming in the connected age,” added Sapient Razorfish CEO Alan Wexler. “The new economic era requires putting digital at the core of business, including new operating processes and new ways of deploying technology. Innovation is increasingly important as clients look to evolve business models and leverage the bundling opportunity of platform effect.”


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