By A Correspondent

Perfetti Van Melle India has announced the launch of Center Shock in the Indian market; a sour flavoured gum in line with the growing sour flavours trend worldwide.

Commenting on the launch, Rohit Kapoor, Director – Marketing, Perfetti Van Melle India said:  “We have continuously been asked by consumers to bring Center Shock back on our Facebook and other social media handles. Given the amount of interest we see from consumer memory, and the fact that consumers are more accepting of sour flavours now, we have worked to get to launch Center Shock. It’s a joy to bring back a brand basis consumer demand. We will be supporting the launch on social media exclusively, with the same loved communication (designed by Ogilvy) as before. It will be available as a limited edition.”