Parag Milk Foods salutes womanhood; unveils #CookForHer campaign

09 Mar,2017

By A Correspondent

Gowardhan Ghee from the house of Parag Milk Foods Ltd has launched a campaign #cookforher to salute womanhood by expressing gratitude towards women by cooking a special recipe for their loved ones to celebrate International Women’s Day 2017.

Crafted by JWT, the commercial talks about men realising and appreciating the multi-tasking women who take care of their family members keeping in mind their needs and liking.

Commenting on this campaign, Akshali Shah, VP-Sales & Marketing, Parag Milk Foods Ltd. Said: “Women in every relation be it mom, sister, friend, wife plays a pivotal role in our lives. Yet, we have all at least once taken them for granted, forgetting their contributions in our lives. To break this attitude, Parag Milk Foods has launched its #CookForHer initiative. Through this, we want men to not just better understand but appreciate the contribution of women in their lives. Through this campaign, we appeal to all men to express their gratitude and reciprocate this love by cooking her favourite recipe for the ‘special’ women in their life and make them feel loved and appreciated on this Women’s Day. We at Parag Milk Foods salute all women, and hope this initiative will make them feel special.”

Said Hanoz Mogrelia – VP and ECD, J Walter Thompson, Mumbai: “#CookForHer is a very finely balanced film, and we had to take a lot of care in getting the execution just right. We wanted men to realise what women do for them every day, but at the same time, we did not want to make men feel guilty about how they have behaved so far. We also wanted to make sure that women do feel special while ensuring that we do not come across as patronising in our approach to them. This is all about a sweet realization and the ensuing appreciation for the role that women play in men’s lives.”


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