Panasonic unveils #TheFutureisUp for its Sky AC series

08 Mar,2017

By A Correspondent


Panasonic India has kicked off its marketing campaign for the recently launched Sky Series ACrange. The360-degree integrated campaign is conceptualised and conceived by Saints and Warriors and will be supported on television, Print, OOH, Cinema, Instore and Digital.


Commenting on the new TVC, Sarthak Seth, Head – Brand & Marketing Communications, Panasonic India, said: “At Panasonic, we have always focused on ensuring better life for each customer by creating products with advanced technology. The TVC series focuses on three areas, Comfort, Health and Beauty. We aim to create awareness about the new technology and position it as a product to match up to theevolving lifestyle of our customers.”


Said Sartaj Jaffri, Senior Vice President, Saint and Warriors:  “Panasonic Sky Series air-conditioners is a solution for something that has always bothered us – ACs that freeze us with their direct air flow. We had to depict it as something that will be a marker in history and shape the future of airconditioning.”


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