Nickelodeon returns with the second edition of “Together for Good”

24 Mar,2017

By A Correspondent

 

Kid’s entertainment major Nickelodeon has returned with the second edition of the India leg of the global Nickelodeon pro-socio campaign titled “Together For Good”. Taking on the leadership mantle of being a responsible kids franchise, Nickelodeon has conceptualised this behaviorial change campaign with the objective of empowering kids to be future change agents of society.

 

Commenting on this initiative, Nina Jaipuria, Business Head, Kids Cluster at Viacom18 said: “We at Nickelodeon believe that children are the change agents of society. Through the Together For Good campaign we want to inculcate good habits of cleanliness and hygiene in a fun manner that kids can relate to,” adding: “With the influence that children have on their parents and families, we hope to extend this positive change towards the society not only amongst the kids but also amongst adults.”

 

‘Together For Good’ will see a series of creatives featuring Champu across the Nickelodeon franchise. The campaign will be extended on the digital and social media platforms through a series of fun toon tips, posts asking kids to not be a Champu and take the cleanliness pledge, fun interactive Facebook post “ChampuKoKaro Change”, a #DontBeChampu contest where children are urged to clean their surroundings, take a before and after picture and share on Facebook, Twitter and Instagram.

 

Upping the engagement in the initiative will be an exclusive on-ground association with BMC towards a Chakachak Mumbai. This will involve the Nicktoons visiting high traffic railway stations to directly interact with the public and dissuade them from littering. They will also be seen in a conscience awakening act giving flowers to the delinquents instead of punishing them.  “Together For Good” with all its fun and entertainment and lots of life lessons is all set to inspire kids towards positive action.

 

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