Moov pushes brand positioning further in latest campaign

09 Mar,2017

By A Correspondent

 

Pain-removing aid Moov announced its new ad campaign ‘Apno ke liye Moov karo’. In one of the TVCs, Olympic medallist PV Sindhu is seen standing up to the nation spreading the key campaign message that Moov enables you to live through the expectations of your loved ones.

 

Talking about the campaign and the association, Rohit Jindal, Marketing Head, RB India said: “Moov has a legacy of helping people get instant pain relief. With the new campaign we want to say that pain is a sign of pushing yourself to try harder. PV Sindhu is the pride of our nation and her dedication and determination towards her game is unmatched. We are proud to associate with her as a brand ambassador for Moov.”

 

Talking about the thought behind the new campaign, Prasoon Joshi, CEO, Mc Cann World Group India said: “Moov is a dynamic brand and this an insight campaign to further create a stronger brand connect. We really value our relationship with Reckitt Benckiser. We have already taken Dettol from strength to strength with a great partnership with the entire team.”

 

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