Mediacom wins big at FOMA. Mindshare, Lodestar UM, others shine

23 Mar,2017

By A Correspondent

 

MediaCom India won the prestigious Campaign of the Year title for ‘Ariel Dads Share the Load — Men for Laundry!’ as well as Agency of the Year. Specifically for India, Mediacom won four golds and one bronze, Mindshare won one gold, two silvers and one bronze, Lodestar won a gold and silver, PHD bagged two silvers, Zenith bagged a gold, Maxus a silver and Madison a brand.

 

Overall, MediaCom won seven golds and four bronzes, Mindshare four golds, five silvers and three bronzes, while UM (Lodestar UM in India) took home four golds, four silvers and one bronze. Mindshare retained its title of Agency Network of the Year for the APAC region.

 

In total there were entries from 20 countries, while the winners represented a wonderful mix of campaigns from across the region including golds from Australia, China, Indonesia, New Zealand, Singapore, India and the Philippines. India topped the country rankings with seven golds, while Australia and New Zealand were second and third with five and four golds respectively.

 

Key trends and insights that came out of the judging process included a significant increase in e-commerce, m-commerce, CSR, content, social, mobile and events as part of campaigns from around the region. Judges found the Best Experiential/Event, and Best Content Awards to be two of the toughest to decide on a winner as the competition and quality of work was so strong.All winning campaigns can be seen on http://www.creamglobal.com/.

 

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