Maruti’s new engine roars in new ad

02 Mar,2017

By A Correspondent


Hakuhodo Percept has released a new campaign for Maruti Suzuki’s latest technological marvel – The BoosterJet Engine, that will power the Baleno RS, through NEXA, its modern retail channel.


According toSabujSengupta, NCD, Hakuhodo Percept, the objective of the campaign was to “build excitement around the BoosterJet Engine”. “In the typical NEXA fashion, we’ve brought alive the raw power of the engine in the TVC through a visual design, executed in a very stylish and adrenaline-pumping way,” he said.


Commenting on the campaign, Vinay Pant, AVP Marketing, Maruti Suzuki, said: “The BoosterJet Engine in the new Baleno RS is for those who look for extra speed in their everyday drive. The car is the first in a line of high-performance vehicles to be launched through NEXA. The campaign will no doubt generate a lot of interest amongst speed enthusiasts.”


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