Kangana Ranaut new face of Nakshatra Diamonds

01 Mar,2017

By A Correspondent

 

Diamond jewellery brand Nakshatra has unveiled a new brand campaign led by television commercials featuring its brand ambassador popular Bollywood star Kangana Ranaut. The new TVCs focus on the celestial inspiration of the brand centred around the traditional seven diamond motif which has a deep connection with our mythology. These films make it appropriate for the forthcoming wedding season and other auspicious days for no wedding is complete without the eternally brilliant and forever auspicious Nakshatra Diamond Jewellery.

 

The brand also unveiled its robust growth strategy led by omnichannel retail expansion in Tier I and Tier II cities along with online presence of the lifestyle marketplace with specially curated collections of Nakshatra Diamond Jewellery and designer apparels.

 

Said Saurav Bhattacharya, Group President – Gitanjali Group: “Nakshatra has always been positioned as the most precious jewellery brand for a modern Indian woman to adorn on her wedding or any other auspicious occasion. Kangana complements Nakshatra’s celestial brilliance as she herself is an icon of beauty, style and innovation.”

 

Speaking about the brand’s expansion plans, Bhattacharya added “Nakshatra is now poised for major expansion and is entering an exciting growth phase. In the coming year, we plan to open 100 franchisee & coco stores and build touch points in leading jewellery retail stores across 30-40 Tier I and Tier II cities of India.”

 

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