JWT wings big at Olive Crown

16 Mar,2017


By A Correspondent


J Walter Thompson bagged four Golds at the Olive Crown Awards 2017 leading the pack of advertising agencies at the seventh edition of the Olive Crown Awards held in Mumbai on Wednesday (March 15). The awards acknowledged the remarkable work and individuals for driving the message of sustainability or ‘green advertising’.


Ajury comprising senior professionals such as K V Sridhar, Founder &Chief Creative Officer of HyperCollective, SonalDabral, Chairman & Chief Creative Officer of DDB Mudra Group, India, Carlton Disilva, CEO & CCO of Hungama Digital Services, MalvikaMehra, ​Founder & Creative Director of Tomorrow Creative Lab and Raj Nair, CEO & Chief Creative Officer of Madison BMB, selected the winning work. The jury for the Corporate Crusader award included Shernaz Vakil, Chairman & MD of Dai-ichiKarkaria Ltd, Suresh L. Goklaney, CEO of Eureka Forbes Ltd, Sachin Kalbag, Resident Editor of The Hindu, Mumbai and K Anandasagar, MD & Chief Compliance Officer of Citibank, following a similar procedure in shortlisting the winners.


(L-R) Carlton D'Silva, Sonal Dabral, Raj Nair, Neeraj Roy, Suresh L. Goklaney, Shernaz Vakil & KV Shridhar - Jury of Olive Crown Awards 2017


The awards were presented across 20 different categories, including the coveted title  ‘Green Crusader of the Year’ award, which was presented to actress Dia Mirza for her contribution towards the welfare of the society by associating with NGOs, in addition to  her constant efforts towards the green initiative. The award was presented by BTVi COO Megha Monica Tata, along with the Guest of ​Honour and actor VivekOberoi. The’ Campaign of the Year’ and the ‘Brand of the Year’ awards was presented to The Hindu for its #spiritofBengaluru campaign, ideated by J Walter Thompson.


(L-R) Srinivas Swamy, Dia Mirza (winner of Green Crusader of the Year Award), Vivek Oberoi, Pradeep Guha and Monica Tata at Olive Crown Awards 2017


Commenting on the occasion, President, IAA India Chapter, Neeraj Roy said, “It is really heartening to see the message of a ‘Green Earth’ reach millions of people with the effective apparatus of mass media. We are extremely honoured to host yet another successful edition of the awards, and we look forward to replicating the same success in the coming years with more captivating entries that are contributing in making the world a better place to live in.”


Srinivas Swami, Representative of Matrubhumi (winner of Corp Crusader of the Year Award) and Pradeep Guha at Olive Crown Awards


Commenting on the wins, Tarun Rai, CEO, JWT South Asia said: “Very proud of Senthil and team. To create compelling communication for a compelling cause and then to be recognised at such an impressive event is really gratifying. This campaign is also special because it’s a fantastic combination of technology and creativity. I am sure this campaign will win many more awards. I would also like to to congratulate The Hindu for the campaign and for promoting the initiative for Bengaluru.” – said Tarun Rai, CEO, JWT South Asia


Said Dia Mirza on her award: “It is a honour to receive the award for Green Crusader of the Year at Olive Crown Awards 2017. It is crucial and extremely difficult to make people realize this umbilical link we have towards the environment. We should emerge as inspirations and I believe that parenting can make the next generation take steps towards a green future. Thanks to Olive Crown and its jury, our work is recognised and appreciated, I hope that the green initiative is taken forward with the next generation as well.”


Click to view LIST OF WINNERS Olive Crown Awards 2017


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